Against Real Evil.
The Satanic Temple have been largely misunderstood and are seeing as a devil-worshipping cult, when in fact they’re an atheist group of activists actively doing a lot of good. To raise awareness of what the organization is truly about, we are subverting people’s expectations of what a Satanist can be by using the temple’s own tenets, with a bit of humor for good measure.
We’re putting people’s knowledge (or lack of) to the test with Instagram quizzes. Viewers can choose from three options and whether they get it right or wrong, once they’ve made their choice they’ll be prompted to find out more about how the temple is fighting real evil.
The Satanic Temple takes their advocacy very seriously, but if you were to meet a member, you’d also learn that they have a sense of humor. To reflect this, we created a series of wholesome, funny, and empathetic messages for out of home ads.
Speaking of meeting a member of the temple, we’re bring them to the masses in the form of pop-ups. This would be an opportunity for anyone curious about the organization to engage in meaningful conversations, meant to better understand not only what the temple is truly about, but to connect with one another.
We can be serious and a bit humorous, but we can also be a little mysterious. We’re putting our guerrilla advertising hat on and placing overnight stone tablet replicants with one of the temple’s tenants in strategic places with heavy foot traffic.
